SMK Move Feel Connect
Experience design, rapid prototyping, ethnography
Team: Stephanie Soussloff, J Ryan Westfeld, Zina Bazarbashi
Role: concept design, prototyping, strategy
Overview:
During a week design sprint my team and I were tasked with creating a site specific design for Denmark’s largest art museum in Copenhagen, The National Gallery of Denmark (SMK), to explore how we could engage visitors with artwork in novel ways.
Process:
Given the short timeline, we had to jump in quick and started with two afternoons of onsite ethnography followed by rapid synthesis and various rapid prototypes. Two observations surfaced during this initial phase: firstly, we were inspired by SMK’s extensive Fluxus exhibit and by our observation that museum visits we’re primary a solo affair with visitors rarely interacting with one another. From this we questioned:
How might we use Fluxus to play with the social forms of a museum visit and invite visitor’s to interact with one another?
Result:
SMK - Move Feel Connect is a playful visitor guide that contains prompts written by previous museum visitors that invite participants to Move (express themselves physically), Feel (reflect on something) or Connect (engage with another visitor) and then write a prompt for future guests. The prompts were then returned in a box, digitized and printed to populate new packets.
