Journey Map Example: Image blurred / redacted intentionally to remove proprietary information.
Autism Spectrum Disorder Caregiver Journey
Design Research, Service Design, Workshop Facilitation
Context: Fortune 50 health Insurer, 2021-2022
Role: Research Lead
Overview:
Parents / caregivers of children on the Autism Spectrum Disorder (ASD) experience face significant medical strain:
1.4x more likely to have a chronic medical diagnosis
$46 Per Member Per Month greater medical costs
30% more likely to utilize ER for care
However, they also are more likely to be connected to the medical system:
1.1% more connected to preventative care
1.5x likely to utilize behavioral outpatient treatment
As the UX Research lead for a Fortune 50 health Insurer, I identified a powerful design intervention point:
HMW utilize predictive analytics to provide families with a likely ASD diagnosis earlier access to resources to reduce overall claims data (ER Utilization, etc) and get them access to resources sooner?
Process:
Multi-modal Research Project
• Began with 1:1 Qualitative interviewing and moderated concept testing
• n=20
• Quant surveys, n=5000
Methodologies:
1:1 qualitative interviews
Usability Testing
Workshop Facilitation
Journey Mapping
Rapid Prototyping
Result:
The results of this work included the launch of research informed:
Parent / caregiver platform to provide earlier access to care
Telehealth initiative
Participant Anecdotes:
“Where was this when my son was getting diagnosed.
“I can say without a doubt that this would have changed my entire families life
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