Hello there! Thanks for stopping by.

I’m a mixed-methods UX researcher and design strategist passionate about uncovering deep insights into people and systems. I do this through multi-modal research, journey maps, service blueprints, personas, and prototyping behavioral + product interventions to drive meaningful change.

Currently, I lead research for Amazon Ads’ creative generative AI portfolio. I’ve also worked with organizations like Accenture, Cigna, Johnson & Johnson, General Mills, Salesforce, and Union Pacific to tackle complex design challenges.

Let’s connect:

davidmbaum1@gmail.com

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